
While most people rang in 2025 in glittery New Year’s Eve gowns and shimmering apparel, some of the most famous celebrities in the fashion world made very different choices. Celebrities like Hailey Bieber and Bella Hadid opted for a different kind of holiday style: a teeny-tiny bikini instead of traditional outfits. Refreshing, yes; admittedly, provocative.
Hailey Bieber’s Bold Take on Baby Pink bikini and Cheetah Print
Forget sequins and metallics—Hailey Bieber celebrated New Year’s in true fashion-forward style, stepping out in a baby pink bikini that was far from typical. Bieber added a winter-ready twist to her style with a dramatic cheetah-print coat that combined delicate femininity and savage edge. The contrast of the bright pastel swimsuit and the vivid pattern outerwear created a distinctive look that perfectly matched her signature cool-girl style.
This ensemble was more than simply a deviation from fashion rules; it was a clear statement that 2025 is the year to embrace risky choices. Bieber’s look was all about keeping it simple but impactful, reminding us that beach vibes can still reign supreme even in the winter.

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Bella Hadid’s Cultural Nod: crimson red with a twist
While Bieber opted for gentle colours, Bella Hadid’s New Year’s look was rich in cultural meaning. Hadid marketed her fragrance brand Ôrebella wearing a ruby red string bikini with golden ring accents at each hip. The colour was a deliberate homage to Chinese New Year traditions, in which red represents good fortune, prosperity, and protection against evil spirits. The festive shade was more than simply a fashion statement; it represented a wealthy and good year ahead.
Hadid’s bikini outfit also resembled another iconic fashion moment: her appearance on the Victoria’s Secret runway last year. The crimson outfit, with its exquisite gold accents, quickly reminded me of her lingerie piece from the historic show. Both outfits definitely shared some overlap-the cherry-pink bra, bikini bottom strung with gold hoops-but her runway look came complete with a dramatic feathered cape and statement sandals, while Hadid’s New Year’s look was more down-to-earth to match the Western-inspired accessories.

Hadid walked the runway months prior in a similar look, for the Victoria’s Secret Fashion Show.(Image credit: Getty Images)
The Rise of Bikini Chic for NYE
What does this all mean for 2025 fashion trends? Quite obviously, New Year’s Eve outfits are changing. Celebrities like Bieber and Hadid are reworking the rules, trading in traditional attire for casual, bold, and individualistic outfits to ring in the new year. These styles represent a move away from traditional holiday sparkle and a more fanciful, culturally relevant take on New Year’s fashion.
Whether it’s the minimalism of a sleek bikini or the meaning behind bright color pairings, these celebrities are creating a movement for uniqueness and comfort on one of the sexiest nights of the year. And with the start of 2025, don’t be shocked if bikinis paired with bright outerwear show up on your feeds as the newest holiday attire.
Initial Thoughts: Fashion’s New Frontier
But this isn’t a story about bikinis or New Year’s Eve style. This one is all about one thing: the boundaries, adding meaning to the outfit, and embracing the complete unexpected. Be it Hailey Bieber’s soft and ferocious mix or Bella Hadid’s cultural homage, the underlying mantra of fashion in 2025 is to be bold, weird, and above all, thyself.
Are you ready to welcome the new year in your style? Let these bikini-clad trendsetters inspire your next fashion move!
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